Tagged: alberta.

Designing Downtown Video Vignettes

These days it seems like I am taking more video than photos.

Probably because I actually am… ;o)

I just wrapped up a video project I did with the fine folks of Designing Downtown in Edmonton a few days ago.

Some of you have already seen the Edmonton Promo Video I shot for them, but here are 2 additional vignettes that we put together after shooting 28 interviews in 4 days…

What a rush!!!

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12:48 pm, by briceferre  Comments

For those of you who still wonder what I do when I fly to Edmonton, here is the video from the latest project I worked on for Designing Downtown

If you haven’t had your coffee yet, this should wake you up for sure.

Be sure to play it loud too.

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09:13 am, by briceferre 3  |  Comments

I’m still in Paris for a few days, but still working on Canadian projects…

Yesterday, I had the pleasure of working on a current project for Designing Downtown, in the office where my documentary career started 10 years ago, when I worked on March of the Penguins…

10 years ago!!!

A lot has changed since then, but it’s good to see that, even after 10 years, I just walked in and the amazing people of Bonne Pioche Productions welcomed me like no time had past, and showed me to a desk for me to put down my gear and finish editing my Edmonton project…

Thanks friends…!

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  04:49 pm, by briceferre 3  |  Comments

Last month I spent a few days in Edmonton on several projects.

One of them consisted of filming the 2013 First Nation Conference for Sustainable Buildings and Communities.

And at some point during the conference, the bands REDDNATION and Asani joined forces to perform their latest duo “Take a Stand” for us.

So as I was filming by myself, I had 2 options on that one:

Either leave the camera on a tripod and catch the whole thing, wide angle style (did anybody say “boring…”?), or grab my camera off the sticks, and run like hell around the singers and dancers while they were performing in order to get as many different angles as possible.


Good thing I like running…

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12:56 pm, by briceferre 1  |  Comments

Last week I spent 3 interesting days in Edmonton.

On Friday I climbed an oil rig for the first time, but Wednesday was another first for me.

I actually walked in on a murder scene (yep, you heard that right) with my fellow friends from Martyshuk housing. Therefore ended up being filmed by CBC (if you watch the first minute of this video, you’ll see me minding my own business, doing what I was there to do, witness and film the everyday life of Martyshuk Housing’s team and their tenants).

Drugs, violence, and unfortunately death, is part of the everyday life for the homeless community of Edmonton (and in all the other big cities of the world). And the more I work with them, the more I learn about it and I realize how the work of Martyshuk Housing is important.

For the past 6 years now, Dave Martyshuk’s team has been working extremely hard,  night and day, with all the agencies and Government departments in charge of taking care of the homelessness situation to house hundreds of people they are working towards eradicating homelessness in Edmonton in the next 5 to 10 years.

This project sounded completely nuts a few years ago, but it is now in full speed and it’s safe to say that if all those incredible folks keep going this way, homelessness might just be a souvenir in 5 to 10 years in Edmonton

In the meantime, even when you are surrounded by drugs, violence and alcohol, at the end of the day, there is always someone there with a big smile on his/her face to make you forget about all this and realize that there is hope.

I made a lot of new friends amongst the Martyshuk Housing tenants, but RJ was by far the happiest to see me film and photograph him. (You have no idea how excited he was about the hockey season finally starting too!)

If you’re in Edmonton, you might see him walking in the streets with his snow shovel, just helping out. If you do, go and say “hi” to him.

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  10:50 am, by briceferre  Comments

If you know me a little, then you know that I can never resist trying something new and fun. Especially when it comes to climbing stuff to get a better point of view.

Whenever I arrive on a shoot, I have a mental routine that I go through. Where is the main light coming from, how much light do I have, do I need to add more, do I need to diffuse, reflect, where am I gonna put my subjects etc…

And a question I always ask myself when shooting outdoors is: “How can I get higher?”

Well, when you take photos of an oil rig, the answer to that question is pretty simple.

Just climb the 140 foot (43 meters) derrick.

I love it when I tell my clients where I wanna go and they ask me:

"Are you sure you want to that!? It’s -25 degrees on the ground, and it gets pretty windy up there so it’s gonna feel like -40 and it’s gonna be pretty slippery…"

As they saw the smile on my face get bigger they knew what was going through my head.

The beauty about working on a rig like that, is that all the guys around you are professionals and they don’t mess around with security.

In order to get up there, you have to put a harness on and the whole system makes it impossible to fall, and I mean impossible! The worst that could happen to you is that you could wet your pants because you’re scared of heights.

And in this kind of cold, you might not wanna do that.

Anyway, I did get all the way up, took a few photos and after a minute or two, the buttons of my camera started to freeze so I had to go back down.

What a view though…

More about this shoot very soon.

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  06:23 pm, by briceferre 7  |  Comments

This is where I spent most of my time last week.

The big green building is Martyshuk Housing “Loft” where they house some of their clients (who used to be homeless) and above it is the view from the south facing units. Pretty cool view isn’t it?

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  02:15 pm, by briceferre 11  |  Comments

For the past 5 days now, I’ve been back in Edmonton to work with the incredible people of Martyshuk Housing.

I’ve worked with them several times before and have had a blast every time.

This week was no exception. Once again, I got to spend time with people who are so full of love, warmth and happiness, even if life hasn’t always been so kind to them.

As I have been hanging around the halls with my camera for the past few days now, all of Martyshuk Housing clients know me pretty well. (Either as Brice or “camera guy”) And every time I show up, I am welcomed by big smiles, which make my job pretty sweat and easy I gotta say.

Learn more about what Martyshuk housing does here, we definitely need more people like them in this world…

I am shooting videos this time and you’ll get to see them pretty soon, but in the mean time here are 2 of my buddies.

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  11:13 am, by briceferre 4  |  Comments

Guess what…

When I’m not filming cool models for the "my song" series, I am filming cool models to promote “High Street” in Edmonton, Alberta.

Here is the latest video we shot there a few weeks ago, for the great people of Regency Developments.

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11:11 am, by briceferre 1  |  Comments

A very dear friend of mine just sent me a message about this photo and it made me realize that maybe I should share it with you as well.

I shot this photo during Aboriginal Day in Edmonton on June 21st 2012. I was working for the great people of Bent Arrow Traditional Healing Society and was covering an event put together by the fantastic Lisa Baroldi of Progress Unlimited.

I know I have said this before, but I will say it again because it’s worth remembering:

I am extremely grateful to be able to do what I do for a living, which consists of witnessing and taking photos of amazing people, events and discovering new cultures, communities and traditions every time I am on a new shoot.

Not everybody has the chance of enjoying his/hers work the way I do mine and it’s pretty easy to forget how lucky I am. Specially when working like crazy on 5 different projects at once.

But I’ll let you in on a secret: It’s not really work when it’s the only thing you wanna do when you wake up in the morning. (After having coffee of course.)

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05:45 pm, by briceferre 6  |  Comments