Tagged: book.

I love reading a good book when I’m flying.

This time, my partner for the trip is "Trust me I’m Lying" (Confessions of a media manipulator) by Ryan Holiday.

I heard about that book while watching one of Chase Jarvis’s latest CJ Live.

To quote Chase: “Ryan is a media genius who hires and fires creatives–photographers, filmmakers, designers and more people just like us– AND he promotes, inflates and hacks some of the biggest names, celebrities and brands in the world. Ryan Holiday is all these things, he’s also the Director of Marketing for American Apparel, and he’s just 24 years old (yes you read that correctly – he took the job after he turned legal drinking age…). Mind blowing responsibility and million dollar budgets, plus the brains behind all those risque American Apparel ads you’ve seen…. Want to know all his secrets? How to create content that gets noticed? How to get hired as a creative? How to get your name in lights? And then hack the system to get results? It’s more than you think, and it’s not all fun and games.”

Definitely a good read in my opinion if you are a creative and you are trying to get your work out there.

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  04:56 pm, by briceferre 3  |  Comments

Today, I finally received a book I’ve been looking forward to reading for a while.

Helmut Newton’s autobiography. We all know his photos, but who is he really?

I read the first few pages as soon as I got it. Man, his childhood was pretty messed up!

I mean really!!!

Filthy rich family, evil step brother, manipulative scary mother, got beat up in school because he was dressed like a girl.

And I’m only 20 pages in…

It’s such a good read, I can’t wait to pick it up again tonight.

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05:57 pm, by briceferre 6  |  Comments

This week-end I read  Orbiting the Giant Hairball, by Gordon Mackenzie.

I heard about this book while listening to the great interview of Jason Sutherland by Chase Jarvis a few weeks ago. (Shorter text version of the interview here)

Anyway, if you don’t know this book and you think of yourself as creative, and would like to know how to challenge yourself, get your hands on “Orbiting the Giant Hairball’.

Here is the “official” description of Gordon Mackenzie’s book for you:

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"Creativity is crucial to business success. But too often, even the most innovative organization quickly becomes a "giant hairball". A tangled, impenetrable mass of rules, traditions, and systems, all based on what worked in the past, that exercises an inexorable pull into mediocrity. Gordon MacKenzie worked at Hallmark Cards for thirty years, many of which he spent inspiring his colleagues to slip the bonds of corporate normalcy and rise to orbit, to a mode of dreaming, daring and doing above and beyond the rubber stamp confines of the administrative mind-set. In his deeply funny book, exuberantly illustrated in full color, he shares the story of his own professional evolution, together with lessons on awakening and fostering creative genius.

Originally self-published and already a business “cult classic”, this personally empowering and entertaining look at the intersection between human creativity and the bottom line is now widely available to bookstores. It will be a must read for any manager looking for new ways to invigorate employees, and any professional who wants to achieve his or her best, most self-expressive, most creative and fulfilling work.”

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I basically read that book cover to cover in one shot, because I just couldn’t put it down.

It is the perfect read for a rainy Sunday afternoon.

Mackenzie’s anecdotes and stories are so funny, fascinating, creative and smart as he explains how during his 30 years career at Hallmark, he managed to keep all the corporate way of thinking and acting like a sheep out of his office.

He climbed the corporate ladder always questioning the system, finding creative ways to solve the problems he could encounter, and by never doing thing “by the book”.

If there was a box, that guy would be the one thinking out of it for sure ;o)

Anyway, if you have a bookstore, or a library in your neighborhood, go find this book.

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  11:36 am, by briceferre 4  |  Comments