Tagged: edmonton.

Remember when I was in Edmonton 10 days ago to shoot a commercial video?

Well, here is the final 30 second video that I shot for Jakie Ng, one of the most popular realtors in Edmonton.

If you live in Edmonton, there is no way you can walk downtown without seeing his mug on a billboard these days.  ;o)

Well guess what, now you’ll even be able to see him on TV, as this commercial will be airing on City TV really soon…

A longer version (2-3 minutes) with interviews and more footage of Edmonton will be coming soon too…

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01:18 pm, by briceferre 1  |  Comments

Designing Downtown Video Vignettes

These days it seems like I am taking more video than photos.

Probably because I actually am… ;o)

I just wrapped up a video project I did with the fine folks of Designing Downtown in Edmonton a few days ago.

Some of you have already seen the Edmonton Promo Video I shot for them, but here are 2 additional vignettes that we put together after shooting 28 interviews in 4 days…

What a rush!!!

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12:48 pm, by briceferre  Comments

Time for me to fly to Edmonton once again!

This time, I will only be there for a couple of days, but I’ll be covering a few events.

One of which is the 17th Pecha Kucha Night, presented by Progress Unlimited, MADE and Edmonton’s NextGen.

In the words of the good people from MADE:

On October 5th, MADE, Progress Unlimited, and Edmonton’s NextGen present one of the largest and richest citizen-driven conversations about urban cores in Canada through Designing Downtown - Pecha Kucha Night 17.

An anticipated crowd of 1,700 Edmontonians will take in PKN 17 at the Winspear Centre and thousands of other Canadians will experience the nationally live-streamed event in partner cities across the country. Presenters from different regions and backgrounds will, in the pecha kucha style, have 6 minutes and 40 seconds to challenge us to think in new ways about how we design and develop our city cores. Our goal is bring cities together to enrich and advance the conversations, ideas, and actions that shape our downtowns as places for everyone.”


So if you are anywhere close to Edmonton this week-end, be sure not to miss PKN 17. You can grab your tickets on the Designing Downtown website or just by clicking on the photo above.

See you there!!!

P.S: You’ll never guess who shot that photo…;o)


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  01:00 pm, by briceferre  Comments

What do you do when you are asked to take a wide shot of a city…?

First reflex is to ask for an helicopter…

That doesn’t always work, but you gotta ask… ;o)

Second reflex is find the tallest thing you can climb or go on top of.

In this case, I got lucky enough to go on top of Pearl Tower, the tallest building in Edmonton, that is currently being built.

Thanks Regency

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  11:42 am, by briceferre 6  |  Comments

I’m still in Paris for a few days, but still working on Canadian projects…

Yesterday, I had the pleasure of working on a current project for Designing Downtown, in the office where my documentary career started 10 years ago, when I worked on March of the Penguins…

10 years ago!!!

A lot has changed since then, but it’s good to see that, even after 10 years, I just walked in and the amazing people of Bonne Pioche Productions welcomed me like no time had past, and showed me to a desk for me to put down my gear and finish editing my Edmonton project…

Thanks friends…!

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  04:49 pm, by briceferre 3  |  Comments

Last month I spent a few days in Edmonton on several projects.

One of them consisted of filming the 2013 First Nation Conference for Sustainable Buildings and Communities.

And at some point during the conference, the bands REDDNATION and Asani joined forces to perform their latest duo “Take a Stand” for us.

So as I was filming by myself, I had 2 options on that one:

Either leave the camera on a tripod and catch the whole thing, wide angle style (did anybody say “boring…”?), or grab my camera off the sticks, and run like hell around the singers and dancers while they were performing in order to get as many different angles as possible.


Good thing I like running…

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12:56 pm, by briceferre 1  |  Comments

I am currently working on 3 different projects…

Two of which are about the Aboriginal Communities and the First Nation culture in Alberta and all over Canada.

Every time I get the privilege to work with my Aboriginal clients, I get the chance to witness a little bit of their traditions, round dance, chicken dance, pow wow, bannock testing and such.

And every time I am surrounded by those amazing dancers, all colorful, full of passion, moving with such energy and grace, I think about the odds of a guy like me, who grew up in a small town in France, ending up in Alberta, doing what he loves the most for a living, learning first hand about a culture that, when he was younger, didn’t even know still excited.

Pretty slim…but still, there I was.

Amazing world we live in!

More about these projects very soon.

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  06:07 pm, by briceferre 3  |  Comments

Last week I spent 3 interesting days in Edmonton.

On Friday I climbed an oil rig for the first time, but Wednesday was another first for me.

I actually walked in on a murder scene (yep, you heard that right) with my fellow friends from Martyshuk housing. Therefore ended up being filmed by CBC (if you watch the first minute of this video, you’ll see me minding my own business, doing what I was there to do, witness and film the everyday life of Martyshuk Housing’s team and their tenants).

Drugs, violence, and unfortunately death, is part of the everyday life for the homeless community of Edmonton (and in all the other big cities of the world). And the more I work with them, the more I learn about it and I realize how the work of Martyshuk Housing is important.

For the past 6 years now, Dave Martyshuk’s team has been working extremely hard,  night and day, with all the agencies and Government departments in charge of taking care of the homelessness situation to house hundreds of people they are working towards eradicating homelessness in Edmonton in the next 5 to 10 years.

This project sounded completely nuts a few years ago, but it is now in full speed and it’s safe to say that if all those incredible folks keep going this way, homelessness might just be a souvenir in 5 to 10 years in Edmonton

In the meantime, even when you are surrounded by drugs, violence and alcohol, at the end of the day, there is always someone there with a big smile on his/her face to make you forget about all this and realize that there is hope.

I made a lot of new friends amongst the Martyshuk Housing tenants, but RJ was by far the happiest to see me film and photograph him. (You have no idea how excited he was about the hockey season finally starting too!)

If you’re in Edmonton, you might see him walking in the streets with his snow shovel, just helping out. If you do, go and say “hi” to him.

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  10:50 am, by briceferre  Comments

If you know me a little, then you know that I can never resist trying something new and fun. Especially when it comes to climbing stuff to get a better point of view.

Whenever I arrive on a shoot, I have a mental routine that I go through. Where is the main light coming from, how much light do I have, do I need to add more, do I need to diffuse, reflect, where am I gonna put my subjects etc…

And a question I always ask myself when shooting outdoors is: “How can I get higher?”

Well, when you take photos of an oil rig, the answer to that question is pretty simple.

Just climb the 140 foot (43 meters) derrick.

I love it when I tell my clients where I wanna go and they ask me:

"Are you sure you want to that!? It’s -25 degrees on the ground, and it gets pretty windy up there so it’s gonna feel like -40 and it’s gonna be pretty slippery…"

As they saw the smile on my face get bigger they knew what was going through my head.

The beauty about working on a rig like that, is that all the guys around you are professionals and they don’t mess around with security.

In order to get up there, you have to put a harness on and the whole system makes it impossible to fall, and I mean impossible! The worst that could happen to you is that you could wet your pants because you’re scared of heights.

And in this kind of cold, you might not wanna do that.

Anyway, I did get all the way up, took a few photos and after a minute or two, the buttons of my camera started to freeze so I had to go back down.

What a view though…

More about this shoot very soon.

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  06:23 pm, by briceferre 7  |  Comments

This is where I spent most of my time last week.

The big green building is Martyshuk Housing “Loft” where they house some of their clients (who used to be homeless) and above it is the view from the south facing units. Pretty cool view isn’t it?

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  02:15 pm, by briceferre 11  |  Comments